Buying traffic Intelligently Using Long Tail Marketing Techniques

I just posted an article over at Search Engine Guru. It goes into the economics of sponsored listings and the importance of continual analysis of your results. Over the years I have watched a number of my clients spend large amounts of money on advertising that produced little to no results. Whether it's television, newspaper, radio or online advertising the single most important aspect of any campaign is not the collateral material, slick presentation or targetted demographics, it's the results.

Using Long Tail Marketing Techniques in Search Engine Buys